Who it suits
Cool undertones, fair or deep skin with strong contrast, and blue or grey eyes. It suits people who like statement looks.
Natural shade
Platinum blonde, on your own photo first.
Platinum is the lightest blonde: near-white with a cool, silvery finish. It is striking, and it asks the most of your hair. See it on your own hair in seconds, before anyone opens a tube of dye.
Free · no sign-up · the photo stays on your device
Is platinum right for you?
What to ask your colourist
Lightening to level 10 and a silver or pearl toner. From dark hair this is a process over several sessions with bond-building treatments.
Keeping it fresh
Platinum needs toner every 4–6 weeks, purple shampoo, regular masks and careful heat styling. Regrowth shows fast.
Platinum on your hair in three steps.
Add a photo
Open the studio and add a portrait in even light with your hair in the frame, or use the demo.
Choose Platinum
Open More tools, then Hair, and pick Platinum from the natural shades.
Compare
Set the intensity, drag the line between before and after, and save the card for your colourist.
Not sure? Compare with these.
Platinum hair colour
How long does it take to go platinum?
From light blonde, one or two sessions. From brown, several over weeks or months.
Is platinum damaging?
Lightening to level 10 is the hardest process on hair. Bond builders and good aftercare help a lot.
Will my real colour look like the preview?
Take it as a direction, not a promise. The salon result depends on your current colour, your hair’s condition, the products and your colourist, and the light in your photo changes how a shade reads.
The demo model is an AI-generated photo. Previews are made in the studio on your device and show a direction, not a guaranteed salon result.