Who it suits
Cool undertones, fair or olive skin and dark eyes. If warm reds make you look flushed, a cool ruby may suit you better.
Vivid shade
Ruby red, on your own photo.
Ruby is a bright, cool red with a pink edge: the colour of a jewel rather than a flame. It is bold and very noticeable. See it on your own hair in seconds, before anyone opens a tube of dye.
Free · no sign-up · the photo stays on your device
Is ruby right for you?
What to ask your colourist
A vivid cool red. On light brown hair it shows brightly with a little lift; on dark hair it needs lightening for full brightness.
Keeping it fresh
Bright reds fade fastest. Cool water, a red colour conditioner and a gloss every 4–6 weeks keep it vivid.
Ruby on your hair in three steps.
Add a photo
Open the studio and add a portrait in even light with your hair in the frame, or use the demo.
Choose Ruby
Open More tools, then Hair, and pick Ruby from the vivid shades.
Compare
Set the intensity, drag the line between before and after, and save the card for your colourist.
Ruby hair colour
Ruby or copper?
Ruby is a cool, pink-leaning red; copper is warm and orange. Your undertone usually decides.
How long does ruby red last?
Expect noticeable fading in 4–6 weeks without top-ups.
Will my real colour look like the preview?
Take it as a direction, not a promise. The salon result depends on your current colour, your hair’s condition, the products and your colourist, and the light in your photo changes how a shade reads.
The demo model is an AI-generated photo. Previews are made in the studio on your device and show a direction, not a guaranteed salon result.