Who it suits
Cool and neutral undertones, olive and deep skin, and anyone whose natural colour is very dark. On very fair skin it can look harsh, so a soft black or espresso may be gentler.
Black is the darkest shade: sleek and dramatic, with a blue or soft-brown sheen depending on the formula. It is a big change, and the hardest one to undo. See it on your own hair in seconds, before anyone opens a tube of dye.
Free · no sign-up · the photo stays on your device


Cool and neutral undertones, olive and deep skin, and anyone whose natural colour is very dark. On very fair skin it can look harsh, so a soft black or espresso may be gentler.
A level 1 natural or soft black rather than a blue-black, unless you want the shine. Ask whether a demi-permanent formula would let you go lighter more easily later.
Black holds its colour well, but regrowth and greys show quickly. Roots every 4–6 weeks if you have grey.
Open the studio and add a portrait in even light with your hair in the frame, or use the demo.
Open More tools, then Hair, and pick Black from the natural shades.
Set the intensity, drag the line between before and after, and save the card for your colourist.
Yes, but it takes colour removal and lightening, often over several sessions. That is why it is worth a preview first.
Espresso is a near-black brown with more dimension. If black feels too strong on your photo, try espresso.
Take it as a direction, not a promise. The salon result depends on your current colour, your hair’s condition, the products and your colourist, and the light in your photo changes how a shade reads.
The demo model is an AI-generated photo. Previews are made in the studio on your device and show a direction, not a guaranteed salon result.